Search Engine Journal: 28 Free Tools to Help You Find What People Search For . “Getting into the groove of keyword research doesn’t just happen overnight. You need to know how people search and what they search for before you can even start to think about mapping your keywords. And with more than 6 billion searches a day worldwide, how do you know where to start It’s about finding the deepest, darkest, secret corners of the user’s search intent to find ‘the right stuff’ in a bowl full of ‘meh’s.'” Now obviously I couldn’t care less about using these tools for SEO. But I always want to learn more about how other people craft their search language, because it can give me ideas.