Phys .org: Combating data breach fatigue Combating data breach fatigue. “If you shop online or swipe a credit or debit card when out to eat, you’ve likely received a notice your personal information was compromised in a data breach. And if you’re like most consumers, chances are you did nothing in response, says an Iowa State University researcher. Cyberattacks are so prevalent that Rui Chen, an associate professor of information systems in ISU’s Ivy College of Business, says consumers are experiencing data breach fatigue. Chen and colleagues at the University of Texas at San Antonio (Eric Bachura, Rohit Valecha, H. Raghav Rao) are working to understand this behavior.”