Slate: Twitter Is Giving Trolls a Cheat Sheet. “Popularity is the implied goal of every tweet. Each 280-character set is measured numerically thrice: by tallies of replies, retweets, and likes. But many longtime Twitter users have learned that it’s preferable not to be too relevant or too influential. That’s because being made part of a Twitter Moment—the Twitter equivalent of a story on A1, the site’s attempt to distill the organic conversations that happen on the social network into digestible nuggets—can put a target on one’s back.”