Instagram appeal: How social media is changing product development in beauty (Digiday)

Digiday: Instagram appeal: How social media is changing product development in beauty. “Today’s beauty brands have a new audience to win over when debuting their products: the ever-growing group of skin-care and makeup junkies that is burgeoning online. But with that has come increased competition, as these customers are surfing through social platforms crowded by other brands and influencers, all hoping to entice the same group of customers. To solve for this, companies have started focusing on what’s trending online from the get-go, altering both their product formulations and outside packaging to better catch the scrolling eye.”