The Atlantic: All Followers Are Fake Followers

The Atlantic: All Followers Are Fake Followers. “For people whose work product is intimately connected to their person, appearing influential online has become more important, too. Bennett Foddy and I were excited about our relative Twitter fame partly because of narcissism, and partly because it promised an improved platform for us as creators. When I go to write a book proposal, for example, having 100,000 Twitter followers offers evidence to the publishers who might buy my book. In an ideal world, it would mean that I have a platform from which to promote that book to a throng of eager buyers. But in the short-term, it mostly helps me appear to have such a platform in order to get the deal done.”