Business Insider: A creator with 4.7 million Facebook followers says her reach has been ‘decimated’ on the platform, and she fears Instagram is next

Business Insider: A creator with 4.7 million Facebook followers says her reach has been ‘decimated’ on the platform, and she fears Instagram is next. “While on YouTube [Jessica] Nigri has 1.2 million subscribers (far less than Facebook), it has been the more reliable platform. She said she has moved away from Facebook over the last year, as she and other top cosplayers have seen decreased reach, with external links they post not getting the numbers they used to. This echoes the broad changes observed by online publishers, which saw Google overtake Facebook as the largest source of referral traffic last summer. When Facebook put an emphasis on video last year, Nigri said that worked for awhile to boost reach, then began to fall off.”