Tackling the Internet’s Central Villain: The Advertising Business (New York Times)

New York Times: Tackling the Internet’s Central Villain: The Advertising Business. “Ads are the lifeblood of the internet, the source of funding for just about everything you read, watch and hear online. The digital ad business is in many ways a miracle machine — it corrals and transforms latent attention into real money that pays for many truly useful inventions, from search to instant translation to video hosting to global mapping. But the online ad machine is also a vast, opaque and dizzyingly complex contraption with underappreciated capacity for misuse — one that collects and constantly profiles data about our behavior, creates incentives to monetize our most private desires, and frequently unleashes loopholes that the shadiest of people are only too happy to exploit.”