Slate: My Car Is My YouTube Studio

Honestly I had wondered about this. Slate: My Car Is My YouTube Studio. “YouTube is host to countless microgenres, and automobile interiors pop up in a great many of them. The meanings that cars take on shift from video to video, of course, but we can spot a few constants, whether it’s in a review of a Taco Bell item or a pukey-cutesy couple monetizing their pukey cutesiness with wholesome duets. It’s not hard to see why we find so many car interiors on YouTube. Vloggers, many of whom mount a camera on the dashboard, get to enjoy a kind of makeshift studio in a car cabin: a background noise–free environs and a built-in proscenium made of the car frame. Based on what we can see through their windows, some vloggers drive while recording; others don’t. Many of the cabins are scrupulously (and unrealistically) uncluttered. The result is intimate, but not too intimate.”

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