Business Insider: Small brands and influencers are worried that Instagram is choking off their traffic — just like Facebook did with publishers

Business Insider: Small brands and influencers are worried that Instagram is choking off their traffic — just like Facebook did with publishers. “Instagram has helped foster a unique crop of social media-savvy brands and stars, ranging from the cosmetics company Anastasia Beverly Hills to food influencer brunchboys. But some of those Instagram-born creators are starting to lose faith in the platform. Ever since Facebook announced its massive News Feed shake-up last month, many publishers and social-media-dependent brands have been in panic mode, believing that the days of quickly building audiences on the social network organically (i.e. without paying for them) — are numbered.”

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