Advertising Age: Twitter’s Analysis Paralysis Imperils A Nascent Turnaround

Advertising Age: Twitter’s Analysis Paralysis Imperils A Nascent Turnaround. “The social media company has dreamed up new product ideas aimed at broadening its appeal only to abandon them for fear of alienating users, according to current and former employees. A Facebook Groups-style product was embraced and erased; ditto for Snapchat-style filters for the Twitter and Periscope apps. For more than a year, the company has been working on a Snapchat-esque feature that makes it easier to post videos on the app, according to a person familiar with the matter. There’s a working demo, but the design hasn’t been finalized.”

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