Neil Patel: Local SEO is Dying. Here’s 14 Ways to Resurrect It. (WARNING: Annoying interstitial.) “Over the past few years, Google has been making it easier for large, recognizable brands to dominate local search and harder for the small, local places to stay relevant. And they make no effort to hide it.” There are a couple of things here I consider a bit on the sneaky side, but it’s a great read overall, especially if you’re doing outreach for a small nonprofit or institution.