Recode: What Facebook (and many, many others) get wrong about VR

Recode: What Facebook (and many, many others) get wrong about VR. “When Jeremy Bailenson was hired by Stanford University in 2003, he named his work on virtual reality the ‘Virtual Human Interaction Lab’ — back then, he says, VR was considered so ridiculous that ‘I couldn’t be seen as “the VR guy.”‘ Flash-forward to 2018: Companies like Facebook, Google, Samsung and Apple are investing heavily in VR and its sister technology AR — short for augmented reality. But Bailenson, the author of a new book called ‘Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do,’ says there’s still a long way to go.”