New York Times: 15 Minutes of Fame Is Too Much. Try 6 Seconds

New York Times: 15 Minutes of Fame Is Too Much. Try 6 Seconds. “Giphy Studios thinks it can help old-school companies like H &R Block break into private messaging with branded GIF campaigns. For a campaign for HP, a spinoff of Hewlett-Packard, Giphy brought in Matt Cutshall, a star on Instagram, and shot him holding an HP device and acting silly.”