WPTV: Social Media Is Important For Politicians, But How Well Does It Work?. “Politicians are spending more and more money on social media — but is it worth it? Last year, research firm Borrell Associates estimated political campaigns spent more than $1.4 billion on digital advertising in 2016. That includes ads for video, mobile, email, social media and online searches. And Hamid Bendaas, press secretary for U.S. Rep. Keith Ellison, offered some insight on how effective social media is.” Video and written story.