Bloomberg Quint: Nobody Wants to Let Google Win the War for Maps All Over Again

Bloomberg Quint: Nobody Wants to Let Google Win the War for Maps All Over Again. “Autonomous cars require powerful sensors to see and advanced software to think. They especially need up-to-the-minute maps of every conceivable roadway to move. Whoever owns the most detailed and expansive version of these maps that vehicles read will own an asset that could be worth billions. Which is how you get an all-out mapping war, with dozens of contenders entering into a dizzying array of alliances and burning tens of millions of investment dollars in pursuit of a massive payoff that could be years away.”