Columbia Journalism Review: The Facebook Armageddon

Columbia Journalism Review: The Facebook Armageddon. “As digital advertising continues to decline as a source of revenue thanks to Google and Facebook, many media companies are having to rely increasingly on subscriptions. But the readers they want to reach are all on Facebook consuming content for free. Places like The New York Times or The Wall Street Journal have the kinds of international brands that will allow them to continue to be advertising destinations and also get the lion’s share of subscriptions. But where does that leave mid-market papers that don’t have the scale or the reach?”