Wired: How Trump Conquered Facebook—Without Russian Ads

Wired: How Trump Conquered Facebook—Without Russian Ads. “….From this worldview, it’s still not clear how much influence the [Internet Research Agency] had with its Facebook ads… But no matter how you look at them, Russia’s Facebook ads were almost certainly less consequential than the Trump campaign’s mastery of two critical parts of the Facebook advertising infrastructure: The ads auction, and a benign-sounding but actually Orwellian product called Custom Audiences (and its diabolical little brother, Lookalike Audiences). Both of which sound incredibly dull, until you realize that the fate of our 242-year-old experiment in democracy once depended on them, and surely will again.”