Washington Post: Trump’s Facebook advertising advantage, explained. “Brad Parscale is, at his core, a digital marketer. Over the course of 2016, his client was Donald Trump, and Parscale’s management of Trump’s online advertising efforts were no small part of the presidential candidate’s unexpected victory. On Tuesday, Parscale was reportedly named the campaign manager for Trump’s 2020 reelection bid — in no small part a reflection of Trump’s confidence in Parscale’s work during 2016. Since the 2016 campaign ended, Parscale has been investing a lot of his digital marketing energy in another client: himself.” Because of information from Facebook and other resources that doesn’t seem to all mesh, the explanation is more murky than I’d prefer. I’m sure we’re going to hear more about this.