The Register: We need baby Googles, say search specialists… and one surprising VC

The Register: We need baby Googles, say search specialists… and one surprising VC. “Google’s vertical search tormentors in Europe have called for Alphabet’s cash cow to be broken up, arguing that Google’s solution hasn’t improved competition. Google wrote its own remedy in response to the European Commission’s ruling that it distorted competition, using penalties to demote rival niche search products such as shopping and travel. The remedy, which involves rival services having to pay to be promoted in an auction, was introduced in four months ago. But Foundem and other European vertical search competitors say it has done nothing to alleviate the harm Google causes, and have called for structural solutions.”