Nieman Lab: By mass-texting local residents, Outlier Media connects low-income news consumers to useful, personalized data

Nieman Lab: By mass-texting local residents, Outlier Media connects low-income news consumers to useful, personalized data. “By drawing on a hefty database of information compiled from city and county public sources and automating initial responses, [Sarah] Alvarez has built the one-woman-show of Outlier Media into a resource for low-income news consumers in Detroit in search of tangible, individualized information. In 13 months, Alvarez has sent messages to about 40,000 Detroit cell phone numbers in her quest to reach ‘as many Detroiters as possible’; between 1,200 and 1,600 Detroiters have used Outlier to search for information on an address. (Opting out from Outlier’s messages is always an option as well.) “