Bloomberg: Here’s How Google Almost Destroyed Zagat

Bloomberg: Here’s How Google Almost Destroyed Zagat. “For some, the question isn’t why Google sold off Zagat; it’s what took so long. The relationship between the two companies had been troubled for years. The 2011 purchase was championed by former Google executive Marissa Mayer, who saw Zagat as an asset for the maps division she controlled. But by 2013, some reviewers panned the release of the Zagat app, which had a difficult user interface and seemed designed to push content like ‘Rose for Every Mood: What to Bring to Any Summer Occasion’ rather than help people find a good place to eat.”