Harvard Business Review: Can African Tech Startups Succeed in a World Dominated by Facebook and Google?

Harvard Business Review: Can African Tech Startups Succeed in a World Dominated by Facebook and Google?. “Last year Facebook became the second largest e-commerce company in Africa after Jumia, the industry leader. The American social media giant did not celebrate that feat, though, because it never promoted itself as an e-commerce firm. But as global technology brands penetrate African economies, it is becoming evident that most local startups are experiencing new levels of competition, which could potentially disrupt their operations.”