Organic search: How metaphors help cultivate the web (Alexander von Humboldt Institute for Internet and Society)

Alexander von Humboldt Institute for Internet and Society: Organic search: How metaphors help cultivate the web. “Do you prefer your search results ‘organic’? What may sound funny to the rest of us has long been a concern for search engine professionals around the world. Already the 2010 version of Google’s own Search Engine Optimization Starter Guide called those ten blue links usually associated with search results ‘organic’ – everything else was ‘paid’ or ‘sponsored’.”