MediaPost: EU May Require Search Engines To Reveal Ranking Factors

MediaPost: EU May Require Search Engines To Reveal Ranking Factors. “Search engines could be forced to reveal their ranking formulas, often viewed as the secret intellectual property behind their business model. The European Commission (EU) has proposed new rules that could require search engines, commerce sites and online platforms to explain how they rank results. In addition, they want these companies to reveal why they penalize or remove content on their sites from search results.”