Nieman Labs: The New York Times has shut down its customizable keyword email alerts feature ¯\_(ツ)_/¯. “The New York Times has sunset those custom email alerts to Times stories, that users could tailor based on keywords of their interests. The feature, which met its unceremonious end Tuesday, March 13, was being used by less than half a percent of users, according to a Times spokesperson. From the outside, it didn’t seem like MyAlerts was a huge technical lift to maintain, but ‘much of the technology powering MyAlerts was built in the early 2000s.'” Happily this functionality can be replicated in IFTTT.