Ubergizmo: NBA Targets Casual Viewers With $0.99 Fourth Quarter Live Streams

Ubergizmo: NBA Targets Casual Viewers With $0.99 Fourth Quarter Live Streams. “Only the most dedicated of NBA fans will spend a significant amount of money on a League Pass. It’s not something that the casual viewer would do, those who only tune in to watch the ending of a game from time to time. Some of these viewers might just stick with illegal online streams to watch the fourth quarter and perhaps this is why the NBA is experimenting with a new $0.99 option which will enable casual viewers to tune into the official stream of a game in the fourth quarter only.” What an interesting idea.

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