WUOM: Anonymity drives ‘dark patterns’ of social media behavior

WUOM: Anonymity drives ‘dark patterns’ of social media behavior. “A new study by a Michigan State University researcher probes the mechanisms behind the spread of mass online harassment and fake news by looking at the ‘dark patterns’ underlying the technology platforms. In the science of user experience, dark patterns are psychological tricks incorporated into technology interfaces that are designed to get a user to do something they normally wouldn’t do, like buying a product or signing up for a newsletter.”

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