Knowledge@Wharton: Should Facebook Go Freemium?

Knowledge@Wharton: Should Facebook Go Freemium?. “With Facebook under heavy fire over its handling of privacy issues and its iconic head having been grilled by Congress over two days, the company is surely groping for ways to appease critics without derailing its money-machine model. In this opinion piece, Ravi Bapna, a professor at the University of Minnesota, suggests that a two-tiered service mode — including pay-for-service — could solve a lot of the social media company’s pressing problems.”