American Alliance of Museums: The World Doesn’t Need Another Website. “So many of those websites assume that we are merely passive consumers who gobble up whatever content is in front of us. Today – when information seems to proliferate without end and when discriminating quality and trustworthiness is becoming increasingly more difficult, ‘just a website’ can’t hope to represent the complexity that is part-and-parcel of what it means to understand the world today. It strikes me that these are the same challenges that you as museum professionals are faced with every day. It seems right, therefore, that a digital platform built for this community should endeavor to wrestle with the same complexities that you do.” Lot of great thinking, lot of pointers to great thoughts.