The Atlantic: I Sat Through the First Stop on Facebook’s Feel-Good Road Show

The Atlantic: I Sat Through the First Stop on Facebook’s Feel-Good Road Show. “Some time ago, a man named Stephen found himself yearning for his home-state’s famous peaches. He’d grown up in Georgia, but lived in Nashville, Tennessee, where the peaches—desiccated, tasteless things—barely merited the name. Sensing a market, Stephen started selling Georgia peaches out of the back of his truck. The peach truck was a hit, as was Stephen’s subsequent online peach store. In just over a year, he saw his sales double. What was Stephen’s secret? He had bought a bunch of advertisements on Facebook.”