Columbia Journalism Review: Why you think social media is run by interns

Columbia Journalism Review: Why you think social media is run by interns. “It’s almost like publishers want readers to think it’s an intern tweeting—because an intern means someone young, funny, and relevant. It’s a fantasy where only the youngest people in the office know how to ‘do’ social media, and therefore the ‘fun’ task of posting on Facebook, Twitter, and Instagram all day is thrust upon the person at the bottom of the totem pole. At one point, these people were right. Ten years ago, and less, when publishers didn’t know the power of social media, it may very well have been an intern holding the reins. But in 2018—where we now have a president who tweets out official policy—the business of social media has become so complex that it is now a bona fide profession.”

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