University of Kansas: Study shows changing way international nonprofits use social media to directly connect with public

University of Kansas: Study shows changing way international nonprofits use social media to directly connect with public. “Like most of society, nonprofit organizations are frequent users of social media. And like many individuals, how they use it has changed over the years. A new study by University of Kansas researchers shows that the goals international nonprofits use social media to achieve have shifted in the last decade with reduced emphasis on providing information to journalists. At the same time, the effects of individual communicators’ characteristics on how their organizations use social media have been diminished with the increased prevalence of social media in our daily lives.”

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