Business Insider: A guide to the confusing world of sponsored Facebook posts, which make it hard to distinguish between ads and journalism

Business Insider: A guide to the confusing world of sponsored Facebook posts, which make it hard to distinguish between ads and journalism. “It used to be pretty easy to tell the difference between advertising and editorial content on Facebook. If a post had a little ‘sponsored’ label on it, that was a red flag telling you, ‘Hey, a brand paid for this, you should treat it as an advertisement.’ But that line has gotten blurrier for Facebook users, especially over the last few months as Facebook has limited how far posts from media companies can spread on their own (so-called ‘organic reach’).”

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