BuzzFeed: Inside The Ecosystem That Fuels Amazon’s Fake Review Problem

BuzzFeed: Inside The Ecosystem That Fuels Amazon’s Fake Review Problem . “One morning in late January, Jake picked up the box on his desk, tore through the packing tape, unearthed the iPhone case inside, snapped a picture, and uploaded it to an Amazon review he’d been writing. The review included a sentence about the case’s sleek design and cool, clear volume buttons. He finished off the blurb with a glowing title (‘The perfect case!!’) and rated the product a perfect five stars. Click. Submitted. Jake never tried the case. He doesn’t even have an iPhone.”

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