The Motley Fool: Most Americans Don’t Want Companies Tracking Social Media Behavior

The Motley Fool: Most Americans Don’t Want Companies Tracking Social Media Behavior. “Many Americans learned the full extent of how their online choices allow them to be targeted by marketers when news of the Facebook/Cambridge Analytica data scandal broke. That has caused some changes in how the social network will use the data it collects while also causing some push-back from consumers who want brands to ask for consent by a 2 to 1 margin, according to a new survey Privacy, Personalization, and Promotions (registration required), from Kelton Research and SheerID.”

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