Digital Content Next: 7 reasons you should pay attention to podcasting

Digital Content Next: 7 reasons you should pay attention to podcasting. “‘Wayne’s World for Radio.’ That’s one of the ways in which Steve Jobs described podcasting in 2005. That was the same year that Apple put podcasts on iTunes and The New Oxford American Dictionary named ‘podcast’ its word of the year. Citing low barriers to entry, Jobs observed how ‘anyone can make a podcast … and get a worldwide audience… We see it as the hottest thing going in radio,’ he added. Thirteen years ago, there may have been an element of hyperbole in that assertion, but it’s certainly true now. The so called ‘Serial Effect’ – named after the phenomenally popular 2014 series has enjoyed more than 175 million downloads. Its success sparked new levels of interest in the genre, and is often seen as the catalyst for a new golden age of podcasting.”

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