Architectural Digest: Instagram These Colors on Your Next Trip for the Most Likes. “Posting a photo your followers will love (and therefore like) on Instagram has always seemed like more of an art than a science. Then influencer marketing firm HireInfluence announced the findings from its 2018 Colors of Travel Study. After analyzing outdoor adventure and lifestyle photos on social media that had high engagement (all posted by dozens of the travel influencers in the U.S.), the company determined that a handful of specific colors were more appealing to followers than others.” Gah. And I’m sorry, that is not salmon. That is Silly Putty.