Eyerys: The ‘Yellow’ Initiative From Snapchat Wants To Cultivate Creative Projects

Eyerys: The ‘Yellow’ Initiative From Snapchat Wants To Cultivate Creative Projects. “Snapchat may not be the best player on the web, and far from the biggest, but it has its own way of thriving. When Snapchat rebranded as Snap, Inc. in late 2016, it started calling itself as a camera company. Besides its two versions of Spectacles, most of Snap’s releases over the years come from its app. From Snap Map to the controversial redesign. In an attempt to go beyond all that, Snap in unveiling another initiative. Called ‘Yellow’, it’s aimed to cultivating creative projects.”