Center for Cooperative Media: What small publishers need to know about Facebook’s policy on ads with political content

Center for Cooperative Media: What small publishers need to know about Facebook’s policy on ads with political content. “Facebook’s definition of ‘political content’ is broad, potentially sweeping up any promoted news and information on the platform that relates to civic matters…. To shine a light on the process, Facebook’s Julia Smekalina and Varun Shetty (News Partnerships) held a webinar with publishers on May 30, during which they answered questions directly from representatives from the media. I attended on behalf of the Center for Cooperative Media, which coordinates with groups including the Local Independent Online News Publishers and the Institute for Nonprofit News. The following are my takeaways for news publishers, beginning with Facebook’s definition of political content and my understanding of how content is being reviewed.”