Museum-iD: Unpacking 263,000 visitor photos at the Royal Ontario Museum

Museum-iD: Unpacking 263,000 visitor photos at the Royal Ontario Museum. “In a little over 4 years we have aggregated just over a quarter of a million photos shared by our visitors. 263,693 photos as of January 25th, 2018 to be exact. That is a lot user generated content (UGC) but is any of it meaningful? Can we use this as a data source to inform decision making? Are selfies really the scourge of the museum world like they are made out to be or are more people taking (collecting) photos of artifacts? Is there a benefit to encouraging visitors to share their photos? Do we need to incorporate digital engagement experiences into our exhibitions, or can we be more reactive? Below I’ll dig into these ideas and attempt to extract some meaningful information from this lot of UGC.”