Nieman Lab: La Pulla’s wildly popular YouTube videos (born at a 130-year-old newspaper) are bringing hard news to young Colombians

Nieman Lab: La Pulla’s wildly popular YouTube videos (born at a 130-year-old newspaper) are bringing hard news to young Colombians. “María Paulina Baena gets stopped on the streets of Bogota, Colombia. Young people ask to take selfies with her and tell her how much they love La Pulla. The 27-year-old is the public face of the satirical video column that has shaken up the way young people consume news in Colombia. Created two years ago by five young journalists from the country’s oldest newspaper, the 130-year-old El Espectador, La Pulla has succeeded at what publishers worldwide long to do — connect with millennial audiences.”

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