Social Media Explorer: 5 Social Listening Tools That You’ll Actually Want to Use

Social Media Explorer: 5 Social Listening Tools That You’ll Actually Want to Use. “A social listening tool allows you to see what people are saying about you or your business on the internet. These tools are powered by a network of scrapers which crawl the internet in hopes of finding mentions of your brand name or whatever keywords you typed into the tool. When they find them, they show them to you in the dashboard, giving you the ability to react to them far before they get out of control.”