Digiday: Snapchat experiments with sharing ad revenue with creators

Digiday: Snapchat experiments with sharing ad revenue with creators. “As part of Snapchat’s ongoing charm offensive with creators, the app said it would start sharing ad revenue with them. The program was announced June 21 as part of Snap’s keynote at VidCon. While Snap’s main announcement was a new creator-led Snapchat Show called ‘Untitled Patrick Starrr Project,’ produced by Starrr with E!, Snap’s Lauren Gallo said onstage that the company has been experimenting with revenue sharing. She also said her focuses for the creator community are growth, discoverability, analytics and monetization. Snapchat would not give specifics on the deals.”