Forbes: Are Toilets The New Twitter? Using Smart City Data To Measure Interest

Forbes: Are Toilets The New Twitter? Using Smart City Data To Measure Interest. “One of the most common uses of Twitter by marketers and researchers is to gauge public interest and reaction to major events at scale. Social media makes such analyses relatively trivial through simple keyword searches and volume trendlines. However, last month during the World Cup, Tokyo’s waterworks bureau reminded us that as cities become increasingly instrumented, the myriad other signals in our daily digital exhaust offer powerful alternative signals that stretch beyond the digital divide.”