Forbes: Are Toilets The New Twitter? Using Smart City Data To Measure Interest

Forbes: Are Toilets The New Twitter? Using Smart City Data To Measure Interest. “One of the most common uses of Twitter by marketers and researchers is to gauge public interest and reaction to major events at scale. Social media makes such analyses relatively trivial through simple keyword searches and volume trendlines. However, last month during the World Cup, Tokyo’s waterworks bureau reminded us that as cities become increasingly instrumented, the myriad other signals in our daily digital exhaust offer powerful alternative signals that stretch beyond the digital divide.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.