University of Southern California: Grandparents’ move to Facebook spurs both embarrassing ‘fails’ and opportunities

University of Southern California: Grandparents’ move to Facebook spurs both embarrassing ‘fails’ and opportunities. “Older Americans are the fastest-growing group to use Facebook, according to a Gallup poll released in April. More than half of those between ages 50 and 64 now have a Facebook page; in 2011, only about a third did. And about a third of people age 65 and older now use Facebook as well. As recently as three years ago, 71 percent of teens reported that they used Facebook, according to another study from the Pew Research Center, and that figure has now dropped to 51 percent. While the shifting user base and other factors have skewed Facebook older, many younger users still keep their Facebook pages. Recent data show that Facebook is more popular among lower-income youth. And sources such as Gallup indicate that numbers of college-age Facebook users are holding steady.”

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