TechCrunch: Facebook redesigns biz Pages for utility as feed reach declines

TechCrunch: Facebook redesigns biz Pages for utility as feed reach declines. “An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for ads boosting their posts, exacerbated by poor communication from Facebook and it telling businesses to work or advertise to get more followers that they now can’t reliably access via feed. But in reality, it’s a natural side effect of increased supply paired with plateauing demand.” Facebook Pages have been a disappointment to me for over three years now.

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