Knowledge@Wharton: How a Twitter Audience of One Can Drive Business

Knowledge@Wharton: How a Twitter Audience of One Can Drive Business. “Every day, another political battle overtakes Twitter. It becomes the top trend, triggers millions of tweets and often makes news to a wider audience. But there’s a whole other side to Twitter that’s getting less attention — one that makes it crucial for businesses that are trying to avoid politics. It’s one that businesses need to learn quickly, or risk being replaced by startups overnight.”