Washington Post: Retailers are marketing directly to kids shopping on their smartphones

Washington Post: Retailers are marketing directly to kids shopping on their smartphones. “Children and preteens are more connected to the Internet than ever, which means retailers are looking for new ways to market — and sell — directly to young shoppers on their phones, tablets and laptops. Gone are the days of blanket television ads, marketing experts say. Instead, companies are flocking to Snapchat, YouTube Kids and other mobile apps to reach children with personalized messages.”

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