Quartz: The lucrative new world of YouTube celebrity boxing

Quartz: The lucrative new world of YouTube celebrity boxing. “The fight scene is looking pretty good for the rest of this year. Next month, we have the boxing rematch between Saúl ‘Canelo’ Álvarez and Gennady Gennadyevich Golovkin. Then, WBC heavyweight champion Deontay Wilder will face the unorthodox Tyson Fury. And in mixed-martial arts, Conor McGregor returns to the Octagon after two years to face the undefeated Russian Khabib Nurmagomedov in October. But for millions of casual fans, the only fight they care about is a clash between two non-athletes who made their names talking nonsense on YouTube.”

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