Harvard Business Review: Why Google Fiber Is High-Speed Internet’s Most Successful Failure

Harvard Business Review: Why Google Fiber Is High-Speed Internet’s Most Successful Failure . “In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up to a gigabit per second — 100 times faster than average speeds at the time. Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. After deploying to six metro areas in six years, however, company management announced in late 2016 that it was ‘pausing’ future deployments.”

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